The Importance of Research
“ If you want to build a house, then you dig one story down for foundation. If you want to build the World Trade Center, then you need to dig down hundreds of stories for a proper foundation. The amount of research you do beforehand will determine the scale of the finished product.” - Translation LLC
- Scotty Williams II
“The way you do anything is the way you do everything.”
This is the best piece of advice I have ever received.
The way you do chores is the way you do work in the office.
The way you sit in a boring class is the way you sit in on an important meeting.
Work ethic exists beyond the workplace. It is important to build habits of success that apply in every possible way. No matter what I will do, I will do my best job at it.
Justin Hartney
5.15.18
NYC Hot Takeaways:
-Uncertainty leads to change.
-Do work, be irreplaceable.
-Your book is you, make it so.
-The budget should always be infinity during brainstorm.
-Have faith in the system, passion in execution.
-“One team, one dream.”
-Get yourself a mentor.
-Pretend to know.
-Bigger agencies have more opportunity to effect pop-culture.
-Put yourself in the client’s shoes.
-Style can define your brand.
-Effort over everything.
-Make time.
-Actively view the world.
-Know what you don’t like.
-Know what story you want to live.
Olin Vetterlein 5.15.18
Ducks stay together.
Only at UO, is there a home on both sides of the country.
Arriving early and staying late on the trip was made easy because of an alumni (Noah Wilskey). It was great catching up with him as well as learning about his experiences at Translation and his transition into the ad world.
There were plenty of other sojc alumni I was able to meet through old friends. The idea of networking is hard to put into terms, but when done successfully it makes sense. Networking to me isn’t about using other people to get what you want. To me, it’s about bringing value to those around you and connecting the dots between people. It’s exciting to hear about other people’s passions and it feels even better when you can further their passions by linking them up with others.
Justin Hartney
5.15.18
NY4 - Guidance
“Act a way into thinking,” Rob DeFlorio at Radical Media explained- rather than think yourself into a way of acting. I found this to be the most explicit definition of professionalism described on the trip. It explains the relentless curiosity one must have to learn in a changing industry, while remaining relevant and being an active contributor. Know your role, but also know where you want to be down the line. Then take steps daily to get there.
After all your experiences in school, “I hope you learned how to learn,” stated Johnnie at Quietman. The director described the necessity for one to be continually moving toward new strategies and different techniques. Having an appetite for understanding new developments in a changing scenery is crucial to not get left behind.
Olin Vetterlein 5.15.18
I was reminded this past week of the power of mentors and that I need to do more to acknowledge and thank those special people that I have looked up to throughout my personal and professional life.
Ammas Tanveer
5.15.18
The most important takeaway I had from my entire NY experience was that the people around you are your strongest asset. Always listen, always take the time to make a new friend, and always remember where you came from.
Ammas Tanveer
5.15.18
SOJC Community
After spending many years in ad classes and college classes in general, you find that you recognize and somewhat know quite a few people but that knowing who they are is very different from knowing them. The time spent in my New York class and the actual one week trip got me to truly know and connect with so many of my classmates. This was one of the most rewarding parts of this entire experience, just getting to meet so many of my talented peers and see what unique and amazing individuals they all are. I wish everyone in the SOJC could be a part of something like this just for the connection that this trip brings for us as fellow Ducks. From east coast to west coast, I’m happy to call these people my people.
-Olivia A
Restaurant Rule
One of the most genuine and inspiring pieces of advice that I got over this trip was that being an account planner or stepping into any team-oriented role, you had to have waitressing skills. This shocked and intrigued me because I have 1) never heard anyone say this before and 2) have spent my last 6 years working in every type of restaurant known to man. I knew the crazy amount of skills the restaurant profession can bring but needed to know more on why this skill was so important. She went on to say that one of her earlier bosses only hired people with waitressing experience because being a waitress, you need to know how to work with and please so many different people. From maintaining a good relationship with the cook so your food is hot, correct and on time, to not pissing off the bar tender so your drinks aren’t too strong and your customers don’t get too drunk to knowing how to work with the busser so that your customers’ food is cleared and the tables are clean to pleasing the hostess so you get your tables sat and can make good money at the end of the night. Any good waitress knows how to do all of that and knowing how to do that means you have the skill set to work in client and team settings well. This was truly one of the most relevant and eye-opening pieces of advice I’ve ever been given. It also really taught me to look at many of my other life skills for how they can help me in my new career role.
- Olivia A