Portrait of Saima Kazmi

Saima Kazmi

Assistant Professor of Advertising
info@uoregon.College
Phone: 541-346-3759
Office: 1715 Franklin Blvd., Rm 149
City: Eugene
Research Interests: consumer psychology and behavior, persuasion theory, sustainability, consumer decision making, socially responsible advertising

Biography

Saima Kazmi is an assistant professor of advertising. Her research focuses on consumer psychology, green advertising, and climate activism. Her current work investigates how organizations communicate their sustainability initiatives through advertising, consumer perception, and protection.

She earned a Ph.D. in media research and pactice from the University of Colorado Boulder. Saima brings over a decade of international experience in digital advertising and marketing to the SOJC.