I Heart Boxed

So much takeaway from Boxed! Such a generous presentation with multiple speakers who spoke about so many areas of the company. I loved the #rethinkpink campaign that calls awareness to the “pink tax,” The unjust practice of taxing essential female products and not taxing the male product counterparts. 

Most importantly, I saw a bright, creative workspace, diverse staff, a company with strong core values and a fearless attitude with a desire to keep growing. One of the most important conversations I’ll remember was with Steve Lowe, a Marketing Designer with an Animation background, and he said he always asks himself, “How can I apply my personal style to this brand?” That stood out to me because up until now I had always thought that my personal style shouldn’t “stick out” in brand work. It made me feel like I could do work that is interesting, purposeful AND incorporate my personal aesthetic to further the brand. Steve said that he tries to make sure that all visuals from Boxed have the same magical charm that comes from animation, but in a way that reflects the brand. 

Best quote from Jackson Jeyanayagam: “If you are creative and passionate, don’t worry, there will be a place for you.” 

Thank you Boxed!!! 

-Aven-itza De Primavera