So were really doing this?
So we’re really doing this huh?
As day one comes to a close, I’ve been here for about 72 hours now & beginning to realize this city actually doesn’t sleep. The subway hasn’t gotten any easier but getting lost is worth it. Thankful that the rest of the flock has shown up and ready to explore. To be quite honest, it’s still surreal being here, I remember applying for the trip and not feeling super confident about my chances of acceptance and strength of my portfolio, yet here I am.
Clearly we’re all here for a reason and excited to find out why, let’s go!
Cameron Lewis
Water and Jeans
The Color Purple might be a famous Broadway musical, but it is the color blue that keeps showing up on this trip.
I had the privilege to attend visits at both Boxed and Shareablee. These startups could not be more different in company deliverables, however they both share the common logo color of bright blue. I wondered if the similarity in color was a trend amongst other start ups, and if so what is the significance of blue logos.
A 2011 post from DesignBuddy.com, reviewed that top 100 most profitable brands and 33% of the top brands used blue in their logo design. Additionally 28% of the top 50 New York startup companies to watch in 2017, according to BuiltinNYC.com, also incorporate blue into their logo design.
Blue, in western culture has taken on a masculine role that also portrays depth, expertise and stability. Dark blue specifically is preferred in American corporate culture. Light blue can often take on a more calming, purification and cleanliness and is often used in the medical field and in airline companies.
It is important when thinking about business messaging, especially a startup, to consider how you want to come off to the consumer and how color can help accomplish that. Both of these brands offer a service and therefor blue can evoke a feeling of trust and reliability to new consumers.
-Rachael Laage
W+K - this feels like the pinnacle of the ad world as far as high-profile creative is concerned. Biggest takeaway is that something that seizes culture and takes the world by storm doesn’t always present itself in the form of an ad. But, if it does, the solution is often something more subtle and fundamentally human than a line of copy or a beautiful design. Sometimes it’s the full composition of the piece - the punch of laughter it establishes, like in Old Spice’s “Smell ‘Em Who’s Boss.” Other times it’s something as simple as a hat tip, one gesture that unites New Yorkers in a solute to their captain.
- Cameron Kokes
Perspectives from a Small Town Girl
I don’t often consider myself to be a small town girl, but compared to many of my classmates at UO, I guess I am. I was born in England and spent 5 years in the Bay Area but the place I call home is a small town in Southern Oregon. Next week will be my first time visiting NYC. Growing up, I dreamt of living in NYC without knowing much about it, besides what the media and friends/family tell me. Here’s how I imagine it:
1. The food is hard to beat. Not only is NYC packed with restaurant choices, but every dish is worthy of an Instagram post.
2. People are kind of rude. New Yorkers live fast-paced lives and don’t often have time to chit chat like us Pacific Northwesters.
3. Everything is expensive. Food, rent, drinks, transportation, you name it.
4. It’s the creative hub of the world. Creatives flock to the city to work long hours and hopefully hit it big. It’s a place for inspiration, collaboration, perseverance, and passion.
In the words of Jay Z, if you can make it here you can make it anywhere. I can’t wait.
Emily Foster
4.30.17