Everyone does Everything

One common theme that was emphasized at every agency I visited was teamwork. It’s clear that in this industry everything is done collaboratively. I had always thought of myself as mainly just a copywriter until this trip. It quickly became apparent to me that everyone does everything. Sometimes it’s a media planner who comes up with the big creative idea. I learned you aren’t just a copywriter or an art director, but rather you’re a part of a team. Everyone has their specialty, but at the end of the day its about bouncing ideas off of one another until something sparks a brilliant one from anyone in the room. It’s like the Trail Blazers game against the Warriors last night. Dame may be expected to be the star player, but you never know when Meyers Leonard is going to shine (probably never again).  My week in New York definitely confirmed the phrase “everyone’s a creative” to be valid. 

-Brenan Joy