For the Culture

One of the most important things I learned from the NYC trip is to push culture forward. Care about it. Translation taught me that. Their impact on culture, diversity, and representation really meant something to people. It meant a great deal to me. Advertising can be the force that can create a change. Even more importantly, the people creating the message. People are the culture. If the people who are working on a campaign are not the first to take a risk, no one else will follow.

And that’s when I figured out for myself that I wanted to work for an agency that drives change, especially change for minorities. Being a person of color myself, I’ve come to know that everywhere else I go that is not a major city in the US or my hometown, I am the minority. I always knew that, but now I know even more after being on this trip. I have a voice and I need to use it for the Culture.

Dominique Ambat | 5.21.19 | #3