insights are easy

the insight. the “aha” moment. the thing that makes us tick. we’re always looking for that human truth behind a big idea. taking data and research, combining that with pop culture, merging all that with our audience values, and trying to find that single most compelling insight to ignite a spark. it can be a fucking headache. we get so caught up in the work that we forget to stop, slow down, and look at what’s already in front of us.

after hearing from a number of the brightest strategists in advertising, it’s refreshing to hear that the same things happen to them. it’s important to realize the value of collaboration and the importance of not over-working yourself. get out of allen hall, take a walk, ask a friend for their input, or even just step away from the work for a few hours. any one of these things can help clear your head. and when you come back to it, you might realize that the insight was there this whole time - right in front of you.

andrew sakuda | 05.13.2019