Wieden

My first advertising agency that I visited in New York was Wieden and Kennedy. One of the premiere agencies across the world. I found their panel very helpful in giving us valuable information about their company. A major takeaway from their talk was when their creative director said, “advertising is a weapon be careful where you point it.” In this industry these brands that we will be working with have so much power in the content they produce. Their message can be seen by millions all across the world, so we need to fully understand what we make before it is viewed by the public. We have seen how advertising can be used to spread good messages and the repercussions of making a mistake. Wieden and Kennedy showed me what is possible when you get enough creative thinkers in one space. Greatness. 

Brayden Figueroa 5/13/19