Radical Media - media with a bigger picture in mind

Many times we don’t see advertising agencies selling ideas, rather we see them selling brands or products. When I was looking at what potential agencies I could visit on this trip, I was drawn to Radical Media for their obvious commitment to raising awareness of environmental concern. With the current state of our diminishing environment, Radical Media is setting a necessary tone for other agencies to follow and using their platform in some ways, for the greater good.

Radical Media can be seen working with environmental protection agencies like National Geographic, New England and Conservational International. For their Ocean Health Partner Index project, Radical Media did the hard work of translating hard scientific data and making it easy to understand to the general public. This type of translation could be increasingly beneficial as environmental concern rises. In a world with no voice, advertising agencies could be the advocate.

Rachel Bonner

May 5th - posted May 13th