Just a List
David Ogilvy said you’ll recognize a big idea if you answer “yes” to these five questions:
- Did it make me gasp when I first saw it?
- Do I wish I had thought of it myself?
- Is it unique?
- Does it fit the strategy to perfection?
- Could it be used in 30 years?
A simple gem I found on this trip that I plan to hold my self accountable to. Here’s to cooking up some new big ideas.
- Z