Takeaways from Wieden + Kennedy & ANOMALY

Work on your writing so you can explain your ideas better.

Advertising itself is not interesting.

Experience more events and more cultures so you have more reference points.

Find a hole and fill it.

There are only 7 original advertising ideas.

Advertising isn’t about talking about the world’s problems but learning and showing how to solve the problems in the world.

Data is a great way to drive and create ideas.

Data is also the best way to sell ideas.

- Henry Ammann