What an amazing experience. For those students who find themselves stretched between specializations, good luck landing a favorite on this trip! At Rokkan, we met with a very influential man, Matt García Chief Client Officer. As a strategist I listened intently to his advice on handling clients. What I found was a deep respect for account managers and their ability to keep each person’s role in mind. The secret? Always remain attentive to how people work, and keep them comfortable. Matt’s ability to give our group honest, precise advice on the struggles and expectations his role holds kept my attention and I left Rokkan with a desire to decide between strategy and account management. His ending remark? Everyone should have a grasp on every skill an agency holds. It’s not just your expertise, but your ability to pitch in wherever you can.

-Salem Weresh