Driving Culture

I talk about advertising a lot. We all do right? I even talk about it to people who aren’t a part of this crazy world. Most of the time, they just don’t get it. When I told my parents I was going to study advertising, they seemed a little bit confused. No one really gets it when I go “wow, that was a great ad!” Before NYC, I struggled to explain to people just WHY I was so enthralled with it all. This last week though, I finally figured out the words I always knew inherently but just didn’t have. At W+K, they mentioned they weren’t competing against other ads, they were competing against the content and the culture. This started my thinking and really struck a chord with me, but it was at AKQA that I really had my “Aha!” moment. One of the panel members said “Advertising drives culture.” What an exciting job to have! This is the reason why I am so drawn to the industry and I will always use this phrase in order to explain my passion for the work to people who just don’t get it.

-Alli Brown