Red Paper Heart

After a jam packed week of advice ranging from how to network to how to make amazing shit, I can say that the small, experimental shop Red Paper Heart gave me everything I needed. While I’m not an art director or designer and I’m the last person you would want to ask about technology, the work that Red Paper does and how they will always stand by their values spoke volumes to me. They reminded me why I’m in advertising and showed me just how much of a platform we have in this industry to create things with impact. They never try to be something they’re not; they’re the epitome of genuine authenticity and they do it effortlessly. 

In an industry that’s competitive and dynamic, they reminded me to take a step back and realize that joy deserves our protection. As ad students, it’s our job to make sure that that’s an idea that’s never lost.

Rachelle Roldan