Boil It Down To A Sentence

If it can’t be said it an sentence, it’s not a true insight. 

There was a lot of talk this week from multiple agencies about the difference between an insight and a strategy. Although all the agencies had different strategic processes, they all discussed the importance of discovering the insight. The insight is not what is found through strategy, yet the connection made between the strategy and the problem.

What is really going on? If you’re not asking why, you’ll never find your insight.

Allie Bottinelli