Lose the Ego

This industry simultaneously puts pressures on not having an ego about our work but also “make award winning work”. Winning awards seems to be the ultimate goal while the spoken goal is make powerful work. Our visit started at BBDO and before our host showed us their reel she told us: 

“Most consumers have probably seen our work - they just don’t know it was our work” 

This one line finally embodied the idea that it is really is about the work and not the recognition. 

Audrey Grimes 5/16/17