360i Breaks Down a Brief

Brief writing. Some thrive off of it, and some loathe the very thought of it. My agency visit to 360i was extremely helpful for my future endeavors with creating briefs. Our presentation leader and former UO duck, Chelsea Coleman, broke it down into 5 distinct parts.

1. Purpose
2. Target
3. Now/Next or To/From
4. Insight
5. Strategy

Although briefs are unique agency to agency, it is helpful to hear the thought process and formatting behind 360i’s strategy team.

Blair Paley.