Chicago

This past weekend 108 students left New York and flew home to Eugene, OR. I was one of those students, however, unlike everyone else I found myself with a 15 hour overnight layover in the Chicago airport due to weather. I was exhausted and just wanted to get back to my bed. As I look back on those 15 hours in Chicago stuck sleeping on the floor I now can look back on that moment and realize its greater meaning. I realized that those 15 hours is a reflection on how advertising works. You go through your campaign thinking everything is going perfect and then the client throws a curveball at you and then you have to adjust. Then another curveball and another and another. That is the beauty of advertising it isn’t linear, it is changing and testing you to see how you react. This industry is based off of how you react and push to be do better. You’ll get thrown crazy curveballs you never saw coming, like a 15 hour layover, and that is why we are drawn to it. We are drawn to the late nights and the heart racing moments of getting something right. I believe that to love advertising you have to have a little crazy in you to thrive in this industry. So next time life or a client throws a curveball at you, take a moment and embrace the crazy and then push to do better. 

Topacio Beerhalter      05.15.2017