Some of the best advice I heard from the trip was “ask who is not there, who should be a part of the conversation and that innovation comes from diversity.” This is something that can make ads even stronger, especially if one knows who their target audience is. Without fully checking, it can create sloppiness and a gap with the company. This is where teamwork also comes into play, these teams are able to really offer different viewpoints and if they cannot work together, then a wall is hit. A cultural conversation is how one can stay relevant and that this is a thing that changes often.

Thien Vo