Kicking off Tuesday’s visits with J. Walter Thompson was something special. Their passion and engagement with the group provided us to really understand the work they produce, the steps that were taken, and the love for the industry each staff member has. CCO Brent Choi opened up to us about how it isn’t always so easy starting off woking in this industry and to never give up.

Some of his thoughts that caught my attention were to always raise your hand and be seen, find the decision makers and offer help and ideas, and that advertising has gone from marketing to changing the world.

The News Literacy Project was something that interested me the most. The idea coming from a simple idea of rotating a letter to the side formed into a social headline maker that relates to fake news and getting youth’s attention to their messages. I am looking forward to downloading the font they made downloadable online and sharing with others.

“I love ideas and I love people. I love people with ideas.” - Brent Choi JWT CCO

Emilie Weiss 

05.09.17