The Culture Question

I’ve always been impressed by Wieden+Kennedy’s rebellious, innovative, risk-taking attitude. After seeing that same spirit in an office 2,897 miles from their first location, I find myself wondering: where does agency culture come from?

Does it grow from the vision of its founders? Does it arise organically from the kinds of people an agency hires? Does the agency curate it carefully, changing process and output to keep the office on brand? Though I’m sure it’s a nuanced combination of these elements, I’m excited to visit agencies this week and observe not only the cultures of the offices, but the forces driving them.

Hannah Lewman

05.09.2017