Knock Out.
Life’s kind of like a game of knockout. The ceiling is low, but so is the rim. If you miss, rebound + put it back up.
This analogy works for advertising. Great work comes from pivoting into a better position. You know like Kobe Bryant with that turnaround jumper in the low post? pivot, pivot, pivot, pump fake, shoot…bucket.
Great work comes from refinement.
–
Chan.