What’s New?

There is a lot of information on the Oregon Brand site, and with the brand refresh it can be overwhelming to find what’s new. This entry is a summary of all the major changes that are part of the brand refresh. We’ve pinned this entry to the top of the Brand Blog for easy reference. Use it as a starting point to quickly understand what’s new and where to go next.

The University of Oregon’s institutional description has been updated to better reflect the university’s messaging framework, voice, and tone. Short, intermediate, and extended versions are available to fit a variety of communications needs. Please use the updated language when providing a general description of the university.

The land acknowledgement language has been updated to correct the names of several federally recognized tribes. The changes include:

As we continue the transition to our refreshed brand, former fonts United and Bauer Bodoni will remain available to communications professionals on UO-managed devices through February 1, 2027.

A list of protected verbiage has been updated. The following list is available for internal use on merchandise. All other trademarked or registered verbiage is not available for internal use.

The Training and Development page as been updated promoting University Communications Brand Camp 2026. This is an invitation-only, in-person, mini-conference for the communications professionals on campus. Registration links are provided in the email invitations.

Brand Camp 2026 will address our refreshed brand positioning and messaging, introduce new creative assets (and retire others), and align attendees around how we bring the Oregon story to life across every channel and audience. Brand Camp is scheduled for:

We’re excited to introduce AI-Enhanced Visual Search, now available in the UO Brand Library. This new capability makes it faster and easier to find the exact images and videos you need. Instead of relying solely on tags and keywords, search results are now informed by the visual content of assets themselves.

The Commencement Programs Production Timeline page has been updated with new dates for campus units preparing their materials. Please review the revised timeline to ensure your program content is submitted on schedule and to the appropriate parties. Units can also download the commencement style guide from this page.

The Email Communication Best Practices page has been added to the Oregon Brand Guide website to support smarter, more effective email outreach. The page provides high-level guidance and covers practical tips on list management, writing stronger subject lines, improving accessibility, measuring performance, and much more. It’s designed to help communicators connect more clearly and confidently with students, faculty, staff, alumni, and outside partners.

Ten new computer science themed icons have been added to the Brand Library. Visit the UO Brand Library to access and download the following new assets:

1. Artificial Intelligence
2. Binary Code
3. Computer Coding
4. Combinatorics
5. Cyber Security
6. Data Sharing
7. Data Stack
8. High Performance Computing
9. Processor
10. XOR Gate