LCB Undergraduate Concentrations

This is an archived copy of the 2024-2025 catalog. To access the most recent version of the catalog, please visit http://catalog.uoregon.edu.

Concentrations for Accounting and Business Administration Majors

  • Accounting (Business Administration major only):
  • Entrepreneurship: Identify and implement new business opportunities.
  • Finance: Unpack the stock market and learn how money works.
  • Marketing: Analyze, create, and find new ways to understand and keep customers.
  • Operations and Business Analytics: Decode big data and complex systems to drive business value.
  • Sports Business: Turn your passion into a career and learn business through the lens of sports.

Concentration in Accounting

ACTG 350Intermediate Accounting I4
ACTG 351Intermediate Accounting II4
ACTG 352Intermediate Accounting III4
Select one of the following:4
ACTG 360
Cost Accounting
ACTG 440
Auditing
ACTG 450
Advanced Financial Accounting
ACTG 470
Federal Taxation
ACTG 480
Accounting Data Analytics I
Total Credits16

Concentration: Entrepreneurship

MGMT 335Launching New Ventures4
ACTG 340Accounting for Entrepreneurs4
MKTG 445Entrepreneurial Marketing4
MGMT 455Implementing Entrepreneurial Strategies4
Total Credits16

Concentration in Finance

FIN 380Financial Markets and Investments4
FIN 473Financial Analysis and Valuation4
Select two of the following:8
FIN 462
Derivative Markets and Financial Institutions
FIN 463
International Finance
FIN 464
Commercial Banking
Total Credits16

Concentration: Marketing

MKTG 390Marketing Research4
MKTG 415Marketing Analytics4
MKTG 435Consumer Behavior4
MKTG 490Marketing Strategy4
Total Credits16

Concentration: Operations and Business Analytics

Select four of the following:16
OBA 410
Experimental Course: [Topic]
OBA 444
Business Database Management Systems
OBA 455
Data Driven Predictive Modeling
OBA 465
Sports Analytics
OBA 466
Project and Operations Management Models
OBA 477
Supply-Chain Operations and Information
Total Credits16

Concentration: Sports Business

MKTG 390Marketing Research4
SBUS 450Sports Marketing4
Select two of the following:8
SBUS 455
Financing Sports Business
SBUS 452
Sports Sponsorship
SBUS 453
Law and Sports Business
Total Credits16