UO Business

March/April 2026

 
In this issue:

  • Taking photos at live events: good or bad?
  • Rethinking the ballet pointe shoe
  • 200+ business students help former timber town
Two students play a tabletop curling game together below the text -UO Olympic Studies Week-

Olympic Energy Permeates Campus

From watch parties and guest speakers to global research connections tied to the Winter Games, UO Olympic Studies Week 2026 showcased the University of Oregon as a hub for scholarship and education related to the Olympic movement.
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A New Take on a Centuries-Old Design
A close-up photo of a person's hands as they pull apart an old, worn down ballet pointe shoe

Students in our Portland-based Sports Product Management program took on the bold challenge of reimagining the traditional ballet pointe shoe, a product known for breaking down within weeks and contributing to athlete pain, increased injury risk, and material waste.

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The silhouette of a person's arm and hand holding up a phone to film is seen against the bright lights of a concert on a stage

Taking Photos at Live Events Can Come at a Social Cost

UO marketing professor Freeman Wu's research identifies a "documenting penalty," showing that taking too many photos or clips at live events can signal disengagement and shape how others feel about you afterward.

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Oakridge city administrator James Cleavenger (center) stands against a chalkboard with student participants from the Sustainable City Year program.

UO Business Students Embrace Real-World Projects in Oakridge

Through the UO Sustainable Cities Year Program, more than 200 students partnered with the City of Oakridge to support local businesses and economic development through hands-on, community-driven consulting and class-based projects.
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Meet Our Inaugural Alumni Ambassadors
A black and white illustration of a mallard with the text -Ducks Helping Ducks-

A group of engaged alumni leaders is expanding career exploration and industry pathways for current students while fostering stronger relationships between the college and the Duck business community nationwide.

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Download the Lundquist Connect App
A simple line art icon of two hands shaking underneath the top half of a globe

Whether you're an alum, a current student, faculty, or staff, the new app makes it easier than ever to connect with fellow Ducks and tap into the power of community right from your phone.

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