News and updates from the University of Oregon's Lundquist College of Business, Jan/Feb 2026
UO Business
Jan/Feb 2026
In this issue:
UO steps onto the global soccer stage
How retailers' investments shape what shoppers see
Ducks beat Buckeyes in Big Ten Championship
Breaking Down the Winter Olympics
Get an interdisciplinary look at what's ahead for the 2026 Milano-Cortina Games. Marketing faculty from the University of Oregon's Lundquist College of Business lead a panel discussing athlete performance, product design, history, and global dynamics.
More than 300 UO students went behind the scenes of the world's biggest sporting event through a two-part learning series featuring leaders from FIFA26, FOX Sports, Nike Soccer, Major League Soccer, and more.
New research from UO accounting faculty reveals how retailers' long-term investments in technology, store redesigns, or data systems influence supplier dynamics and, in turn, consumer behavior.
Associate professor of accounting Laura Wellman has been named the 2026 recipient of the Stewart Distinguished Faculty Award, recognizing her influential research on politics and financial markets and her leadership in developing future scholars.
Research coauthored by Abby Frank, a PhD student in the Lundquist College, finds that extremely attractive fitness influencers may see lower engagement because audiences view them as less relatable.
Undergraduate students from the Warsaw Sports Business Center claimed the title at the inaugural Big Ten Sports Business Challenge, defeating Ohio State in the finals with a real-world marketing strategy for increasing blood donation.
