Sports Business Concentration at Oregon
Iconic teams and unforgettable games don’t happen by accident. Behind them is a team of professionals shaping the business of sports through strategy, marketing, finance, and innovation. The University of Oregon's Sports Business concentration takes you inside the business of sports, building the skills and experience you need to thrive in a field that ignites billions of fans worldwide. Through specialized coursework and hands-on learning opportunities, students get an up-close look at the forces shaping the future of sports.
The UO is home to the Warsaw Sports Business Center, the country’s first sports business program housed within a business school. That legacy gives students direct access to industry leaders, professional networks, and real-world opportunities to put classroom learning into practice. Explore sports marketing, sponsorship, brand management, business strategy, and other emerging areas of the industry. You’ll build the knowledge and experience needed to stand out in a competitive field and help shape where your favorite team goes next.
Curriculum Overview
Explore the areas of sports marketing that interest you the most, from sponsorship, finance, law, and consumer engagement.
Learn how teams, leagues, brands, and organizations generate revenue, build partnerships, and connect with audiences.
Develop skills in market research, strategic planning, analytics, communication, and decision-making.
Learn from industry leaders and build your professional network through guest speakers, industry events, and hands-on experiences with the Warsaw Sports Business Center.
Careers in Sports Business
Sports Business prepares you for careers throughout the sports industry, including professional and collegiate athletics, sports marketing agencies, sponsorship and partnerships, event management, media organizations, athletic brands, sports technology companies, and business consulting. Graduates leave with a versatile business skill set that can be applied both within and beyond the sports industry.