Major in advertising at Oregon
Advertising at the UO isn’t simply a major—it’s a mindset. Whether you're drawn to storytelling, branding, or social change, our accredited, cutting-edge program is the place for bold thinkers, creative collaborators, and strategic problem-solvers. You’ll study with faculty with deep industry ties, who themselves have led award-winning campaigns, chaired national organizations, and continue to research emerging trends all while mentoring students and opening doors to exciting opportunities. Be part of a vibrant community that challenges you to think differently and supports you every step of the way. Your UO advertising degree will give you the tools—and the global network—to thrive.
Curriculum overview
Hands-on experience: curriculum designed to prepare you for the real world with real client campaigns through Allen Hall Advertising, Ad Society, and national competitions.
Design Thinking: Guided by our unique creative strategist model, you’ll learn how to approach problems creatively and collaboratively, and develop innovative solutions.
Media Planning: Understand how to reach audiences effectively across platforms.
Brand Management: Discover how to shape and guide brand identities with purpose.
Careers in advertising
Graduates of the program launch careers across the creative and media industries, landing roles at leading agencies, global brands, and mission-driven nonprofits. You’ll find Oregon alumni working as account managers, copywriters, designers, media analysts, and brand strategists. Recent grads have started their careers at top companies like Nike, adidas, Wieden+Kennedy, Starbucks, Intel, Disney, 72andSunny, WONGDOODY, and Johannes Leonardo.