New York. Full of energy and non-stop movement. It was day one of the trip and we’ve already visited W+K and Viacom. Both awesome companies/agencies.

Before coming on the trip I was scared of being overwhelmed and not enjoying such a mega-city. Luckily it was quite the opposite. Loving NY is great and all but scared me knowing that I’d love it so much I’d possibly move far away from home.

At W+K it was relieving knowing that every project had its own process to completion. This showed that there are no restrictions when creating something awesome for a client. One of my favorite quotes from the panel discussion was “over-communicate with everyone”. I liked this because it made me realize that through over-communication there is a large decrease in misunderstanding within a team which resulted in a more productive execution.

At Viacom on the other hand we learned about deep, crowd, close and mass culture structures. This was new to me as I didn’t realize the different ways people relate to one another through interests and cultures. It was also awesome to visit the huge network that is behind some of my favorite tv shows and programs.

Overall, day one was awesome and already hooked me for the week to come.

Kaheawai J. Kaonohi | 05.30.19