The Color Factory

It’s been almost 2 weeks since we were in New York and I keep thinking back to the Color Factory… The Color Factory totally surpassed my expectations. I had been to some of these Instagram Museums before and they were definitely a cool experience but nothing that I felt like I gained much from. The Color Factory was different because it actually showed how color makes people feel, act and think. Yes, it definitely works to your Instagram aesthetic’s advantage but I appreciated how they tied it back to color theory and highlighted the various artists that worked on each room. As an art director, it is absolutely critical to have an understanding of color and The Color Factory made me want to gain a deeper understanding of color and how exactly I use it in my work.

-Emma McBride