Fuck Off -> Fuck Yes

When I saw that Virtue was one of the agencies I was visiting, I was ecstatic. I also was surprised granted I am not a creative. Upon walking in I could feel the energy of the agency and the hustle and passion they put into their work. As someone who continuously bounces between whether I want to focus on strategy or media planning this agency showed me the value of strategy in a big campaign. Virtue’s new strategy for Urban Decay turning the brand from “Fuck Off” punk vibes to “Fuck Yes” and doing whatever you want with makeup felt genuine and smart. I felt privileged to see this campaign and speak to the people behind it. I can’t wait to see what else they do for this brand. 

Allison Surber