When I visited Wongdoody, I walked away with more than just the photos I took of their amazing view from the 79th floor of the World Trade Center.  I learned to sell to the human person and not the consumer. The consumer simply buys products, and advertising is about creating an engaging human experience. If you want to make a difference with your advertisements you have to have a point of view on how to make the human experience more positive. If you can create a positive human experience through engaging advertisements then you create a positive relationship between the brand and the consumer. Sell the brand experience and lifestyle, not the product. 

-Brenan Joy