This is Pepper, Horizon Media’s mascot, she likes to talk about the weather the history of the company and can answer your questions. Pepper also cost over $20,000. I feel like media agencies are often misunderstood. As one of 4 media planners on the trip, my role can definitely seem less glamorous than those working on the creative side. However after visiting agencies such as Group M and Horizon Media I left feeling inspired and motivated about my future career. The media landscape is constantly changing and I can’t wait to see how it evolves. These agency visits also taught me that our every movement is being watched through the apps we download, through our wifi, and purchases. While this is creepy to most, I see it as an opportunity to strategically target people with advertisements!

Allison Surber