Translation was one of my most insightful visits about the role of culture and diversity in advertising. Here are some key take aways:

- Culture simply means what it means

- Strive to shape culture with your work

- You can make anything culture under budget because people understand references

- Diversity powers empathy and ultimately excellence

- An ethnic insight today is a pop culture insight tomorrow

- You can present culture as if it is data to strengthen an idea

- Show people you understand their point of view (with your work)

Devin Roux