While up in the clouds, or how the office is described on a dreary day, Wongdoody sitting on the 76 floor is focused on the human experience. Many other agencies are consumer centric while Wongdoody has shifted to be interacting at every level with their audience, creating that innate human experience. The idea that those you are trying to reach through advertising are more than just a number or a set of demographics allows to create more meaningful and memorable work. Those that you are trying to reach are always human, but a change in mind set is where the clever, distinctive thought process is uncovered. As a strategist, trying to find what makes people tick is what I live for; this new perspective on reaching a consumer with the human’s experience at the center is different than much of the industry, and an innovative perspective on human nature.

Hannah Sanders 5.13.19