Relationships

One of my major takeaways from this trip was how important it is to build genuine relationships with people in this industry. Advertising is much more than placing an ad on a screen. There is complex web of relationships that go into every product launch. From the agency dealing with the client, to finding a production house to execute the vision, this involves finding people you trust to work with. I remember hearing one production house say how they specialize in being a part-time customer service company. Meaning they are there to make sure everyone is happy to further the confidence in the work moving forward. This industry is about finding good people to make incredible work with. 

Brayden Figueroa 5/13/19