OVERLAPPING VOICES

This is a universal theme, that came up at almost every agency visit.

-When creatively strategizing it is essential that you are thinking about the voices of others. 

-You should be aiming to produce a creative idea that serves the majority (the brand, the community, the agency, as well as, your own creativity) 

- Using your voice as a connecting tool for the mass… will help you overlap as many voices as possible.

Bob Rickert describes this process as “being a chameleon in every setting” 

-YOU MUST HAVE multiple voices and perspectives in your head! 

this will help keep your work fresh, current, raw, and most importantly unique! 

-Elexus Greene // Lady PiCassa