As someone interested in the account side of advertising, I paid especially close attention to what the people currently working in these roles had to say at each visit. What I gathered is that it’s the account person’s job to make everyone else’s job easier. Even more significant, they must keep the client happy at all costs. This means staying calm & collected (even if you aren’t). Account people often overlap into many areas of the agency, so make sure to over-communicate to prevent stepping on anyone else’s toes. Make sure you are able to act as a translator from the agency to the client; this means knowing a little bit about every aspect of advertising and being able to speak on & explain each area. Make sure you know your client so well that you can determine how they will react to something before it is even presented; this can save the rest of the team a lot of time and energy. Lastly, make sure to practice empathy and connect with people, because at the end of the day your job is to build meaningful relationships.

Matty Leech | 5.12.19