At WONGDOODY, we learned that when conducting strategy on a campaign, they always focus on human connection rather than just trying to sell a product to a consumer.

Human ≠ Consumer. WONGDOODY targets the human and not the consumer. This phrase really stuck with me.  

This strategy reflected the culture of the agency. Everyone was very genuine and real. Even though the office was half empty because the New York office only opened in January of this year, I could tell that everyone who was there was a good person. They were all authentic and treated each other that way. They also treated us that way. Authentic culture is valuable.

Rita Herbstman 05.11.19 | #4