Guidance

As someone who is involved in the public relations sequence in the SOJC while slowly falling into the advertising industry, one of my goals for this trip was to find more similarities between the two. Particularly, learn more about how my public relations background will be an advantage in account management. After talking with several account managers, this is what I realized:

1. Account manager = PR representative for both your client and creative team and the relationship between the two
2. Building relationships with journalists = building relationships with clients
3. Framing a pitch to a journalist from a strategic angle = framing a brief to a client from a strategic angle
4. Always questioning where campaigns can go ethically wrong from a PR standpoint
5. Writing is a powerful skill for any position

Rita Herbstman 05.11.19 | #3