Wiedenisms

Our first stop of the trip was to one of my personal favorite agencies, Wieden + Kennedy. Besides learning more about their strategic process and getting the inside scoop on some recent campaigns, they shared some company mantras that makes their agency stand out from the rest and contribute to their overall culture. They referred to these as “Wiedenisms,” and I thought I’d share a few that caught my attention:

1.    Don’t act big.

2.    Shut up when someone is talking.

3.    Advertising is a weapon; be careful where you point it.

Essentially, these all help build a foundation of respect, integrity, and modesty that encourages all of their employees to make their best creative work, and this clearly reflects in Wieden’s finished products.

Matty Leech | 5.11.19