Comp, Digital, and Social Strategy, oh my!

I have spent my time in the SOJC believing strategy to be just one thing. Being on the trip this week has shown me how many different opportunities this specialty has to offer.

At Giant Spoon today I really appreciated how much they incorporated strategy into every step of the process. The recruiter told us that they see strategy as the third leg of the creative process, especially on the experiential projects that they are known for. I feel like that integration really shown through in their work.

Looking forward to considering more conceptual and experiential projects.

Madeline Robinson 5/9/19 #2