Simple.

You can spend countless hours brainstorming the most creative, innovative and visually spectacular way to send a message. You can get further than out of the box… you could get out of the country, out of this universe, out of your mind to create something no one has ever seen before. You can exhaust yourself resourcing, researching, referencing to try to come up with something that’ll shock the world. But, at the end of it all day sometimes the best ideas are simply, right under your nose.

- Sydney Snyder