Before going on this trip to New York I was unsure of whether I wanted to work in the advertising industry, the music industry, or in the sports industry. I personally identify more as a producer at the moment, but I would love to have a career in the field of creative direction or brand development. While some of the agencies produced some amazing work, many of the ads and video reels that agencies presented looked exactly the same, and what I didn’t know is that almost all of the production for the agencies work is done through an external production company. I love being more hands-on with the production of my work, and while I don’t see myself working in a production house, I love the idea of working at a company such as RadicalMedia which is a hybrid of an advertising agency and production company. New York is an amazing place for advertising, New York is just not the place for me.

- Henry Ammann