This was really funny to me, but it kept coming up day after day. 

“You never want to be good at advertising. Advertising is boring.” 

This is funny. They’re an advertising agency and they’re telling me to never be good at advertising. 

I thought, “Hmm, what do you mean? My degree is in advertising.” But then I thought about it harder, and it’s true. Advertising is boring. I feel like the best advertising I’ve seen (in my opinion) hasn’t felt like advertising at all. It tells a story, it makes you feel something, and so on and so forth. 

The point of the story is that you never want to be good at advertising, even as an advertising major. Think harder, think smarter, and don’t be good at advertising.

- Sophie Wood