At Red Paper Heart, this thought guides the team’s entire philosophy. They aim to bring out emotions in people that they don’t expect. Red Paper Heart creates interactive installations to engage people and draw out their inner child. They create anything from pools filled with ping pong balls to giant teddy bears that people can jump on and feel like kids again. Although Red Paper Heart differs greatly from many of the other agencies I visited, it helped me better understand how to create experiences for people instead of predictable advertising. I learned to observe what people want to do, not necessarily WHAT they think they should do.

Natalie Mayer