YOU NOTICE THE WORD CULTURE IS LOSING ITS SAVOR?
IF I HEAR CULTURE AGAIN I MIGHT SCREAM
IF A PERSON ON YOUR TEAM IS NOT ACTUALLY FROM THAT PLACE (OR ACTIVELY SEEKING THE PERSPECTIVE OF PEOPLE THAT ARE)
WHY WILL I BELIEVE YOUR WORK IS GOOD AND IN THE INTEREST OF THE PEOPLE YOU’RE SERVING.

POUR INTO CULTURE THE WAY CULTURE POURS INTO YOU!

Let me power down.

BBDONY did this work well in their award-winning Bacardi and Spotify Ads from last year actually capturing the true and beautiful stories and used Brand action to be of service to the communities they shed light on. Spotify paid for the studio time of the artists it promoted, Bacardi made every floor a dance floor promoting and fueling pure love and positivity. Beautiful work. I notice that the industry Post-Pepsi disaster is realigning their emphasis on care and understanding and it’s showing in thier work.

Advertising, especially the ads that tap the creative beauty of more impoverished communities should GIVE as much as it TAKES. Balance is key here. This exchange creates the buy-in that brands are desperately in search of I think.

Simply put: When you take remember to give when you can. For the “Culture”

-t