5-7

Goals for the trip: To take the observations and nuggets of information from last years trip and put them into action.

Recap last year this time I was able to finally see what the advertising industry was really about and feel out how exactly I could fit myself into its playground. Thankfully, I was able to actively listen and feel out the state of the industry and determine what I believed I could ultimately bring to the table, with a considerable amount of work of course. There were loads of things I didn’t know or understand about the “process” and successful work. I had 1 year to whip myself into shape and take all of the information given and build a wealth of knowledge and perspective, I had to ask sharper questions, READ more, and do. This year I headed to New York with new eyes and more greater sense of purpose, a sense of confidence and belonging in the industry. We began with Wieden and Kennedy NY and I thought it inspiring how they iterated their thoughts on a healthy disrespect for advertising and this edgy no rules mentality. A bit confusing, but I understood, don’t limit yourself and assume there is one formula for successful work there are many so play with them. I wished there was time for individual Q and A, but that’s a warm invitation on LinkedIn can’t fix. Go Team. 

-t