There is such incredible work being created day in day out and it’s important to always explore your curiosity and find other things that interest you. If all you do is watch other ads/branded content, the work is just going to become washed out after a while and originality will fade away… WHICH, is something that millennials are looking for in brands as they can sense the BS pretty easily… But also, make sure you’re keeping up with the ad industry and the work because there’s some amazing and purposeful work being created.

Visiting Red Paper Heart has inspired me of the work I want to create… Maybe not interactive installations (that would be dope), but work that has the ability to be branded, yet makes someone stop what they’re doing and just smile. 

Your work has the ability to bring joy to peoples lives… That’s pretty amazing and can really create connections between people and brands.

-Matt Palma