As the trip began we visited one of the advertising world’s most respected agencies: Wieden+Kennedy. Being the first visit of the trip, W+K offered us brilliant insight that inspired all students on the trip to be there best. Here are some of the brilliant takeaways that W+K taught us:

1. Create an environment that inspires the best work possible; you want your employees to be passionate about what they do.

2. Try to retain a positive balance of rigor+chaos.

3. Find a hole and fill it; work hard and don’t be a spaz.

4. When producing work think to yourself, am I going to be proud of this.

5. Your relationship with your client is the most crucial aspect to a healthy business. Create a relationship where they trust your decisions with their money.

5.16.18

Will Parker